Starting up your own business is a lot of hard work and you have to strategically choose where to invest your time and money. That’s why I’m not against DIY branding – it’s great for those just starting out and who are not sure who their ideal client is yet. But there comes a point when a business outgrows their DIY branding – which by the way is a really great thing! It means that you finally have a grasp on what your brand is about and who you want to reach. Here are four ways to know if you have outgrown your DIY brand.
Building a website from scratch is a ton of work and when you are just starting your business you most likely opted to start with a template. It looks good and it’s easy enough to add in your own images and content. You spent time perfecting your website, you’re so excited to launch and get your name out there! Then.. time goes by and you realize that while your site looks good it also looks like everyone else’s in your industry.
You offer an awesome product or service and you are not like every other business out there. You are unique, girl! It’s time to make your website stand out from your competitors.
Your business has been evolving, you’ve refined your process over time, and you have so much more amazing content to provide the world! You’ve slowly been revising your website with new images, copy, and graphics. But over time, your collection of visual content doesn’t look like the cohesive brand message you want it to look like. Every time you change your headline maybe you chose a different font or added in a new color, or the photo styles have changed and all of a sudden you have a total hodge-podge website.
Or maybe your style and taste have changed over time and you are realizing that you have so many different iterations of your branding on your website now.
You’ve been glued to your google analytics and you’ve been happily watching your pageviews go up over time, your bounce rate has been decreasing, but wait… you aren’t getting more conversions!?
If you aren’t seeing an increase in sales or inquiries it may be time to bring in a professional. A web designer could be your business bestie. We focus on making beautiful websites that effectively tell your brand story while also focusing on conversion-centric design. We want to see you succeed and your conversions go up!
At the beginning of starting your business, you have to choose very strategically where to put your money. DIY branding and websites can be a great way to save in the startup stage. But now, (congratulations, by the way) you’ve finally gained traction in your business. People are giving you money to do what you love! You’re at a point where you are ready to invest in your business, level up, and see even more growth and improvement.
Do any of these points resonate with you? Do you feel a disconnect between you and your brand, does it no longer feel consistent or bring in conversions as you had hoped? Are you ready to say a big “hell yeah!” to taking your business to the next level? Get in touch! I’d love to discuss your current brand, your goals, and where you want your new brand to take you.[/vc_column_text][/vc_column][/vc_row]