Are you ready to master brand strategy, raise your rates, and book your dream clients?
hey designer!
Does this sound like you?
You’ve been slowly raising your prices but you’re realizing it’s going to take you years to finally be charging the expert prices that you should be making
You’re struggling to book clients that truly value the creative work and strategic thinking that you have to offer
You’re scratching your head trying to figure out brand strategy. You’ve heard all of the generic advice and you’re ready for an actionable framework
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02
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so tell me...
You’ve downloaded all of the “brand clarity workbook” freebies, you’ve taken a peek at everyone’s branding questionnaires, you’ve been piecing together all of the DIY knowledge you’ve found on the internet.
But you wish someone would just take you by the hand and guide you through each step, and that you had a way you could just ask questions when you need to.
I know you started your business because you wanted to do the creative work that sets your soul on fire.
But since then, you’ve been struggling to figure it all out on your own.
just imagine if...
Instead of working on branding refinements round three, four, five… you hardly ever got to round two of refinements
Instead of charging $1,200 for branding, you could be charging $8K- $14K for projects
Instead of spending so much energy “putting yourself out there” marketing, your past clients sang your praises and brought new clients to you without having to lift a finger
It doesn't have to be that way
I’m so awkward, I wouldn’t know what to say. I could never host a two hour strategy session
I’m not a good writer, how am I supposed to write mission statements?
It’s so hard to explain WHY I’ve made that design decision.
You want to provide even more value to your clients
Maybe these thoughts have run through your head..
but figuring out brand strategy on your own brings up a lot of questions and confusion.
You’re about to wave goodbye to so much:
No more low-ticket logo packages, no more freebie binges trying to figure out what in the world brand strategy is and how you offer it to your clients, and no more trying to figure things out all by your lonesome.
have a step by step framework to follow to confidently provide brand strategy:
Brand Clarity Academy
Brand strategy for designers so you can book dreamy clients that truly value your creative work
yes! Sign me up
introducing...
Here's What you will learn in Brand Clarity Academy
Module One
How to Sell Brand Strategy
You’ll learn how to position yourself as the expert that you are so you can charge expert prices and land clients that truly value your creative thinking and design.
Plus, you’ll learn how to turn those “I just need a logo” clients into brand strategy mega-fans.
- How to position yourself to make competition irrelevant
- Get an inside look at the exact step-by-step sales process I use to book 4- and 5-figure packages
- Bank of scripts to use on your sales calls to communicate the value of brand strategy with your clients—yup, even those who start off saying they just want a logo
book dreamy clients that value your creative work
ready for all the details?
Hosting a Strategy Workshop
By the time you’re done with Module 2, the whole strategy workshop process will be demystified.
You’ll learn exactly how I structure 2-hour collaborative brand strategy workshops for my private clients, which questions to ask, and how to follow up to get juicy answers that lead to breakthrough brand strategies!
- How to get started hosting live strategy workshops so you can stop hiding behind your onboarding questionnaire and establish yourself as a strategy expert
- How to find any brand's big why so you can build brand assets that align with their core values
- How to do a comprehensive competition analysis so you have a clear understanding of your client’s competition in the industry & how to use that to your advantage
- Learn exactly how to map the sales journey so your client has a firm understanding of how clients go from browser to loyal buyers
- Use my process to establish brand goals and priorities so your clients always know how to measure success
*Module Bonus: You’ll get a recording of one of my sessions so you know exactly how it looks in practice.*
the whole process, demystified
Module two
activate your strategic mind!
Your Strategic Thinking
Worried about how to turn all the juicy insights from your strategy workshop into an incredibly valuable, actionable deliverable? Not anymore!
In Module 3, you’ll learn how to mine your client’s responses for insights so you can deliver a brand strategy that wows them.
- How to turn the strategy workshop into a high-value deliverable so your client walks away with a brand strategy they love
- How to write clear and concise mission and vision statements
- How to establish your client’s brand values so they’re always anchored to what’s important to them
- Learn the 3 false beliefs you need to bust before your client’s audience will line up to buy from them
- Use archetypes to easily develop your brand strategy, messaging, and voice
*Module Bonuses: How to find your niche, how to develop strategic content pillars, & how to know if your brand strategy will actually work*
Module three
Turning Strategy Into Design
Once you’ve put together your client’s brand strategy, it’s time to turn your strategic thinking into a successful brand identity and visual design.
- How to use color and font psychology that align with your client’s new brand strategy
- How to tie symbolism and strategy together to easily choose visuals for your client’s brand design
- How to put together a successful stylescape and mood board
- How to present the brand strategy to your client so they understand how to use it to reach their business goals
*Module Bonuses: How to reduce revision rounds, and present your brand identity so it gets approved faster than you can say more-dream-clients-please!*
make your best work yet
Module four
Don't forget these juicy bonuses.
but wait, there's more!
Brand Strategy
Roadmap
plug and play, editable indesign document
My done-for-you 30+ page strategy document, so can turn your strategy call notes into a beautiful, high-value deliverable
Worksheets, Checklists & Scripts
GET IT RIGHT THE FIRST TIME
To save you oodles of time creating documents from scratch and help you streamline your workflow
Google Sheet
Framework
always know what to say and when to say it
Know what questions to ask your clients during strategy calls to get the juiciest answers from them
$200 value
$100 value
$100 value
Live Q&A Calls
accountability and support
Live 1 hour calls twice a month for 12 months so you can get ALL of your questions answered
Private Group
ACESS TO A peer community
So you feel fully supported by a group of fellow designers mastering brand strategy
Recorded Session
follow along with a real strategy session
So you can see exactly how I chat about brand strategy with my own clients
$1,000 value
$400 value
$150 value
Praise for BCA!
"The number one thing I did for my business was sign up for Brand Clarity Academy. I was able to start charging higher rates because of this course...The templates alone are worth the cost!"
ready to take your design business to the next level?
get instant access and start booking dreamy clients that truly value your creative work and start charging expert prices
payment plan
4 modules of video lessons
2 Bonus modules
a recording of a real strategy session
30+ Page Editable Brand Strategy InDesign Template
proven Google Doc Framework
Worksheets, Checklists, Email and Sales Scripts
bimonthly group coaching calls
Access to the private Facebook community
EDITABLE INDESIGN PROJECT PROPOSAL
6 monthly payments of $233
pay in full
4 modules of video lessons
2 BONUS MODULEs
a recording of a REAL STRATEGY SESSION
30+ Page Editable Brand Strategy InDesign Template
proven Google Doc Framework
Worksheets, Checklists, Email and Sales Scripts
BIMONTHLY GROUP COACHING CALLS
Access to the private Facebook community
Editable indesign project proposal
yes! Sign me up!
One payment of $1,197
get started for $197!
most
flexible!
best savings
Editable InDesign Project Proposal
when you pay in full you also get
The done for you project proposal so you can confidently land your next client.
bonus
-jayne brooks
"WOW. I am blown away. The way you laid out the brand voice and archetypes is a game changer for me! I already feel so much more confident and equipped to speak to my audience without fear."
What others are saying
-Marie Angeline
“I was trying to figure out brand strategy by myself, but all I was doing was confusing myself more and more with all the different information that I received... Now I have a plan! But more importantly, now I KNOW that I can make much better and deeper work with my clients and help them in ways that I never thought it was possible!”
-abbie williams
"I knew I wasn't the only one facing "just a logo" inquiries, now I know how to gracefully transform those conversations into something more productive for both me AND the potential client!
about Brand Clarity Academy
I wholeheartedly believe in the Brand Clarity Academy course, and have many satisfied students. But I want you to feel confident in trying it out for yourself!
That's why I have a 100% Risk Free Guarantee. You can try Brand Clarity Academy for 7 days, and if you aren't satisfied, just ask us for a full refund.
If you do the work, put in your best effort, and feel that I haven’t delivered, I will issue a 100% refund.
Money-Back Guarentee
100%
risk free
Brand Clarity Academy for you if...
You want to be able to charge expert prices for your unique approach to branding
You want to take on a more strategic and collaborative role with your clients
You want to create more impact and bring more to the table
You want to stop competing for clients
You’re happy with what you are charging and delivering right now
You just want to make pretty logos and graphics
You are happy being an order taker
You are already hosting strategy workshops with a proven framework
Brand Clarity Academy for you if...
is
is not
Praise for BCA!
"Now clients don't hesitate to work with me. For me, it was a 360 degree change."
Your Questions Answered
have questions?
Oooh, I love this one!
First and foremost, BCA is a brand strategy course for designers—not marketers, not copywriters, not business strategists—who want to deliver BIG value to their clients, create irresistible offers, and work with dream clients (aka, YOU).
Second, my brand strategy framework is simple, approachable, and doesn’t have an ounce of fluff in it. There’s no corporate hubbub or extra add-ons that don’t apply to your design clients or long-winded video lessons.
You’ll learn how to think about brand strategy, how to hold strategy workshops with your clients, how to turn your client’s responses into a juicy deliverable, and how to use that brand strategy to deliver beautiful brand design.
Third, BCA is all about easy implementation. The content is straightforward and you’ll get plug-and-play tools to help you make the leap from learning to doing as quickly as possible.
That depends! BCA is a self-paced course, so you can get implementing right away or spread your process out over the year if you’re short on free time.
I recommend dedicating 2 hours each week to cover the course material and put it into action, plus 1 hour every other week for the live group coaching calls.
(If you can't make the live calls, no worries, each call will be recorded so you can catch the replay whenever it’s convenient for you.)
Nope! No expert marketing degrees or wizard copywriting certificates are necessary.
I’ll be explaining all terms and concepts in full and you’ll get beginner-friendly templates and examples every step of the way. (You’ll even get a template for writing killer brand mission and value statements!)
You’ll have access to everything in the course including bi-weekly live support calls for 12 months. Which is plenty of time to make your way through the course, implement all the lessons, book your first brand strategy clients and dial in your process so you’re a total pro.
Of course! It’s important to me to make this course as accessible as possible, so you have two payment options:
You can either pay in full now and save on the amount (plus get a sweet bonus!) or you can make 6 small monthly payments.
Yes! Investing in yourself and your business can be scary, and I know how hard it is to tell if a program is for you without getting the chance to poke around first.
I wholeheartedly believe in the Brand Clarity Academy course (it’s the exact steps I’ve used to grow my own biz and book $14k projects again and again) and have dozens of students who have scored incredible wins.
But I want you to feel confident in trying it out for yourself! So I’m extending a 7-day Money-Back Guarantee to all students.
If you *think* BCA might be for you but you’re not totally sure, go ahead and join—if you aren’t satisfied in 7 days, zip me an email and I’ll refund your purchase in full & cheer you on wherever you’re off to next.
"This course has sparked a passion for brand strategy in a way that I did not expect. I now can show up with a lot more confidence."
"I can not say enough about all of the value that is inside of this course... It will give you more confidence and clarity"
"If you are a designer that wants to offer brand strategy I would highly recommend this course"
ready to take your design business to the next level?
get instant access and start booking dreamy clients that truly value your creative work and start charging expert prices
payment plan
4 modules of video lessons
2 Bonus modules
a recording of a real strategy session
30+ Page Editable Brand Strategy InDesign Template
proven Google Doc Framework
Worksheets, Checklists, Email and Sales Scripts
bimonthly group coaching calls
Access to the private Facebook community
EDITABLE INDESIGN PROJECT PROPOSAL
6 monthly payments of $233
pay in full
4 modules of video lessons
2 BONUS MODULEs
a recording of a REAL STRATEGY SESSION
30+ Page Editable Brand Strategy InDesign Template
proven Google Doc Framework
Worksheets, Checklists, Email and Sales Scripts
BIMONTHLY GROUP COACHING CALLS
Access to the private Facebook community
Editable indesign project proposal
yes! Sign me up!
One payment of $1,197
get started for $197!
most
flexible!
best savings
I wholeheartedly believe in the Brand Clarity Academy course, and have many satisfied students. But I want you to feel confident in trying it out for yourself!
That's why I have a 100% Risk Free Guarantee. You can try Brand Clarity Academy for 7 days, and if you aren't satisfied, just ask us for a full refund.
If you do the work, put in your best effort, and feel that I haven’t delivered, I will issue a 100% refund.
Money-Back Guarentee
100%
risk free
Meet Marisa
Hey friend! If we haven't met yet, I'm Marisa, and I help brand designers like you become confident in their brand strategy process so they can feel confident they are giving the best client experience and finally book those dreamy clients who truly value their creative work.
A few years ago, potential clients would tell me that my $800 design packages were too expensive. But once I started implementing my brand strategy framework - Now I book five-figure design projects and I can’t wait to help you do it too.
because no one likes advice from a stranger...
I have invested in courses before that sounded incredible on paper but weren't the greatest at delivery or information. BCA surpassed my expectations and more! Marissa really "pulled the curtain back" in educating us on what brand strategy encompasses and how it is crucial to deliver its value to our clients. I love that she didn't just tell us "lecture head style" what to do but showed us with her BTS process, templates, and more. I gained so much clarity and confidence as a designer now that I have taken her course. It is 110% worth the investment!
I am forever grateful for her and BCA! Thank YOU Marisa for your generosity, and transparency. You are a gift to this industry!
"I've taken quite a few business courses but nothing beats Brand Clarity Academy"
Before taking this course I felt like an imposter when it came to brand strategy. I knew I needed to do better than just regurgitating replies from the client questionnaire, but I didn’t know how to do it. This course gave me the tools and the confidence to create brand strategies that go above and beyond and that provide real tangible value to my clients. The brand strategy is now my favorite part of the entire branding process and my clients are blown away by it – they’ve called it “transformative” and “so good they could cry”. This course has transformed my business and now I can help my clients to transform theirs.
