Bhoomi Collective provides handcrafted artisan home and lifestyle goods to those seeking an enriched and well traveled life. Bhoomi Collective is run by two business partners living on different sides of the world but bonded by a love for social consciousness, culture, and travel. It was important to create a brand identity that infused these core values. The brand identity was inspired by traditional vessels, patterns, and specifically the Indian Kolum pattern which represents beauty.