Caroline on Design is a home build and design blog and also has a program to help women build their dream home without stress or going over budget. It was important to build a brand that felt like Caroline’s actual home. We pulled in color inspiration from her home and created a custom patterned that mimicked the textiles in her home. For her website it was important that we created strategic placement of opt-ins to lead to her paid programs. We also created a clean and organized way for website users to shop her home and her favorite decor.