Starting up your own business is a lot of hard work and you have to strategically choose where to invest your time and money. That’s why I’m not against DIY branding – it’s great for those just starting out and who are not sure who their ideal client is yet. But there comes a point […]

Branding is so much more than your logo or company name. It’s your complete brand message. It’s how the world perceives you.  When your business doesn’t have branding it struggles to communicate its core values to its potential customers. Often times businesses start with branding and then evolve and grow and lose touch with their […]

For every rebrand project, I create a secret Pinterest board where I ask my client to gather visual inspiration for their brand. This is usually the part of the rebranding process that the client absolutely loves and has a lot of fun with. The main reason that I ask my clients to do this, is […]