how to master the 3 essential steps so you can book dreamy clients!
Hi, I'm Marisa, founder of Quill & Co. We work with doers and go-getters ready to do something truly ambitious so that they can stand out and find brand clarity.
In our initial conversation, we will go over the scope of your project, the project timeline, and pricing. Once we have decided to work together, all the details have been covered, contracts have been signed, and deposits have been made you will receive a link to an online task management software, called Asana, where we will keep track of deadlines and client homework. Asana will now be our main point of contact. [/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle”][vc_column width=”1/3″ css=”.vc_custom_1542578403436{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_single_image image=”195″][/vc_column][vc_column width=”2/3″][vc_column_text]
Next, we are going to do some business soul searching. I want to learn everything about your business and I’m going to ask you some tough questions. I want to know your mission and core values. I want to know your big picture goals, your brand’s promise, and your “why.” I’ll ask you to gather visual inspiration for the direction of your new brand into a shared private Pinterest board. You will fill this with typography, colors, and images that are in line with the feel of your brand.
For branding clients, I will do research of your competitive market and begin building an in-depth brand strategy. I will synthesize this information into your Brand Discovery Workbook. Through this, we will discover your message, style, ideal client, and how we will speak directly to them through design.[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle”][vc_column width=”1/3″ css=”.vc_custom_1542578403436{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_single_image image=”194″][/vc_column][vc_column width=”2/3″][vc_column_text]
Once the brand strategy has been approved, I’ll begin concept development and preliminary designing. Branding clients will receive a design presentation prepared as a full guide PDF, taking you through the concept and design of each logo design with real-life mockups helping you visualize the design in a real life concept. This is where it is your turn to provide honest, detailed feedback. Together we will refine these ideas until we have a design that perfectly embodies your brand personality. From there, I will begin working on other brand collateral that is included in your project such as brand guidelines, secondary marks, illustrations, business cards, etc. If a custom website is included in your project you will next receive a mock-up of the homepage. Fonts, graphics, colors, and photography will be chosen to create a cohesive design that aligns with your brand strategy. [/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle”][vc_column width=”1/3″ css=”.vc_custom_1542578403436{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_single_image image=”193″][/vc_column][vc_column width=”2/3″][vc_column_text]
We will go over the design, make revisions, and make sure that the product meets the needs of your business goals. Here we will refine the design to make sure it is fit for launch – your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented.
Once I have completed any necessary revisions and your final invoice has been paid I will release final files and launch your project for the world to see.[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1542582026547{padding-bottom: 60px !important;}”][vc_column width=”1/3″ css=”.vc_custom_1542578403436{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_single_image image=”192″][/vc_column][vc_column width=”2/3″][vc_column_text]
It’s time to celebrate and share your new brand and/ or website with the word! I will give you the final files, any necessary tools, and we will have a 30-minute training session to ensure that you are comfortable maintaining and updating your website. But don’t worry, I’ll be alongside you if you have any questions. If you are too busy or are simply not interested in maintaining your website, you can add on my maintenance plan. I’ll be alongside you to provide advice and ideas on future ways to implement your branding and elevate your visual marketing. This is just the start of our beautiful friendship, I can’t wait to watch your brand accomplish great things![/vc_column_text][/vc_column][/vc_row]