Smith & Lily

Brand Strategy, Brand Identity, Collateral

Smith and Lily is a boutique floral design and delivery company in Los Angeles, California. Their beautiful floral bouquets are inspired by their English countryside roots, the seasons, and their cutting garden. It was important for us to draw inspiration from the english countryside and design and pull colors that would be found in their cutting garden. During the brand strategy process we came to the fitting tagline of “Romantic & Wild”. 

For the romantic and wild.