Tiger Lily Photography is a wedding and branding photographer based in Minnesota and Arizona. To distinguish Tiger Lily Photography’s branding from the other photographers in her area I really wanted to focus on her personal story. Emily named her photography business after her grandmother who had a beautiful garden full of tiger lilies. Dementia eventually took her grandmother’s memories, personality, and ultimately her life, but she still lives on in so many ways. Emily was blessed to have hundreds of photos of her through every stage of her life!
I loved that the name of her business had so much meaning to her and tied into Emily’s whole why behind photography: to capture lifetime moments to look back on and that leave a legacy. We created a modern and geometric version of a tiger lily as the brand mark to pay homage to her grandmother and her story. The colors are earthy and neutral, making them approachable and accessible yet still mature and refined. We used ripped paper throughout the brand to give a sense of nostalgia and personal touch to the brand.