how to master the 3 essential steps so you can book dreamy clients!
Hi, I'm Marisa, founder of Quill & Co. We work with doers and go-getters ready to do something truly ambitious so that they can stand out and find brand clarity.
I am so glad that you found me! This page will be your complete guide for working with me, learning more about the design process, and how I can make it as simple and seamless for you as possible. On this page, you will find everything that you will need to know for us to make something ahh-mazing together! So what are we waiting for? Let’s get started![/vc_column_text][vc_single_image image=”301″ visibility=”visible-phone” css=”.vc_custom_1543217126218{padding-top: 20px !important;padding-bottom: 20px !important;}”][vc_single_image image=”301″ img_size=”600×600″ visibility=”visible-tablet”][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1543217055681{background-image: url(https://quillandco.design/wp-content/uploads/2018/11/IMG_9383.jpg?id=301) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” offset=”vc_hidden-sm vc_col-xs-6 vc_hidden-xs”][/vc_column][vc_column width=”1/4″ css=”.vc_custom_1543185575507{padding-bottom: 30px !important;background-color: #e7e3e4 !important;}”][vc_column_text]
We all know that first impressions are important. You wouldn’t present your self in an unprofessional way at a job interview so why wouldn’t you do the same for your business. It only takes 5 seconds or less for you to make an impression on someone. That’s not very much time to convey your business’s message.
Branding is your businesses’ impression on people. It’s how people conceive and think about your brand. If you have a business you have a brand, whether you like it or not. It’s best to embrace this and use it your advantage to connect your brand with your target audience. So how do we do that?
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text color=”#e7e3e4″]Every time someone sees your brand, whether it’s your logo, an Instagram post, or a business card, you are communicating what your brand stands for and embraces to the person perceiving your brand. Each time they see your brand you are communicating your brand’s personality and the really cool part of it is that you have control over how you present your brand and portray your brand’s personality.
Your brand’s personality is portrayed through the colors, fonts, graphics, photography, and even the way that you talk. It’s important to portray your brand consistently.
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1543185477923{padding-bottom: 40px !important;background-color: #5a6c73 !important;}”][vc_column width=”1/3″][vcex_milestone number=”91″ caption=”of consumers are more likely to buy from an authentic brand” number_color=”#f98770″ number_size=”100″ caption_color=”#d6e4ea” caption_size=”18″ after=”%”][/vc_column][vc_column width=”1/3″][vcex_milestone number=”23″ caption=”revenue increase attributed to always presenting the brand consistently” number_color=”#f98770″ number_size=”100″ caption_color=”#d6e4ea” caption_size=”18″ after=”%”][/vc_column][vc_column width=”1/3″][vcex_milestone number=”80″ caption=”increased brand recognition based on color choices alone” number_color=”#f98770″ number_size=”100″ caption_color=”#d6e4ea” caption_size=”18″ after=”%”][/vc_column][/vc_row][vc_row css=”.vc_custom_1545016116206{padding-top: 40px !important;}” local_scroll_id=”process” el_id=”process”][vc_column][vcex_heading text=”My design process and your design resources” tag=”h4″ color=”#5a6c73″ text_align=”center”][vcex_heading text=”What to Expect: Before the Project Starts” tag=”h2″ color=”#5a6c73″ text_align=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” gap=”35″ tablet_fullwidth_cols=”yes”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_tta_tour style=”outline” shape=”square” color=”pink” spacing=”15″ active_section=”1″ no_fill_content_area=”true”][vc_tta_section title=”01 Initial Inquiry ” tab_id=”1543205360581-0df45e32-169c”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”196″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Initial Inquiry ” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Check this one off the list! You made contact, I sent you the link to this page, along with design packages, pricing, and projected timelines. Give everything a good look and schedule your free 30-minute consultation. You guessed it, that’s the next step in continuing this glorious relationship![/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”02 Consultation ” tab_id=”1543205360585-97f6a646-b55b”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”195″ img_size=”200×200″ alignment=”center”][vcex_heading text=”FREE 30 MINute Consultation” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Next, we’ll have a complimentary consultation. Grab a cup of coffee (or a glass of wine) and a list of all your questions. This is your time to ask me anything! I’m all yours for thirty minutes. I’m here to answer your questions and give you my recommendations all free of charge. We’ll discuss your goals, go over the scope of your project, and get to know each other.I like to use Zoom for video calls and I highly recommend installing the device app for the best possible experience.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”03 Booking” tab_id=”1543205360588-4b16bc8b-4f43″][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”194″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Book a spot in my schedule” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]If we decide we are a good fit and would like to work together I will send you an invoice and a contract. Once these items have been submitted, you have officially booked your spot in my project calendar.
Your first invoice will be for a 50% deposit. This deposit secures your spot in my calendar. The remaining 50% will be due at the end of the project. Once the last payment has been made I will release the final files to you and/or launch your new website.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”04 Asana” tab_id=”1543205360592-ef025743-95c5″][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”193″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Asana 101 & Communication” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Once you have booked a spot in my schedule, I will add you to my project management tool, Asana. It’s so easy to learn and I think you are going to love it! This tool eliminates back-and-forth emails and keeps all of our files and feedback neatly organized in one place.
I will map out your homework due dates in order for me to start the project on time, let you know when I have completed project milestones, and when to give feedback on the project’s progress.
While Asana will now be our main point of contact I am always available via email. You can expect to hear back from me within 24 business hours.
Watch my short video on how to use Asana.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”05 Homework” tab_id=”1543205360597-f44f8f09-17aa”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”192″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Client Homework” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Next, we are going to do some business soul searching! I’m going to assign you to some fun and exciting homework with some hard questions. You will complete my Brand Discovery Workbook and save one copy for your self and upload a completed copy for me in Asana.
I’ll ask you to gather visual inspiration for the direction of your new brand into a shared private Pinterest board. You will fill this with typography, colors, and images that are in line with the feel of your brand. Make sure to read my article on how to effectively find and pin inspiration.
I will do research of your competitive market and begin building an in-depth brand strategy. We will discover your message, style, ideal client, and how we will speak directly to them through design. Excited yet? Because I am![/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”06 Consultation” tab_id=”1543205360602-ee4d1ff6-56b0″][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”314″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Second Consultation” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Before the start of your project, we will have another consultation to go over your homework and any last minute questions you may have. This is a great time to discuss brand collateral and website needs.
You can schedule your second consultation here. We will be using Zoom again for this video call.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_tour][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row css=”.vc_custom_1543202425733{padding-top: 40px !important;}”][vc_column][vcex_divider color=”#e7e3e4″ width=”50%” align=”center” height=”3px” margin=”bottom:70″][vcex_heading text=”My design process and your design resources” tag=”h4″ color=”#5a6c73″ text_align=”center”][vcex_heading text=”What to Expect: Once the Project Starts” tag=”h2″ color=”#5a6c73″ text_align=”center”][vc_column_text css=”.vc_custom_1543218012441{padding-top: 10px !important;}”]
Please notes that some of these steps may not apply to your specific package.
[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” gap=”35″ tablet_fullwidth_cols=”yes”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_tta_tour style=”outline” shape=”square” color=”pink” spacing=”15″ active_section=”1″ no_fill_content_area=”true”][vc_tta_section title=”07 Brand Assets” tab_id=”1543216752709-e43674ce-acc8″][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”313″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Project Starts! Begin with Brand assets” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]I start by creating a Mood Board and a Color Palette that will influence your brand style and resonate with your target market. Then I create a primary logo concept and refine the design over two revisions. If your package includes it, I then create the secondary logo, brand mark, custom brand pattern.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”08 Brand Guidelines” tab_id=”1543216752713-e2ff8aa5-e6f6″][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”312″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Brand Guidelines” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Once all of your brand assets have been finalized, I will compile them into a complete set of brand guidelines. This includes guidelines on how to use your logo, design elements, color, and typography to help maintain the integrity of your visual identity. This will allow your brand to always be consistent and professional.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”09 Collateral” tab_id=”1543216752717-bc97cbbd-01ab”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”311″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Collateral” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Once the guidelines for your branding have been established I begin working on your collateral items. My Branding Collection includes up to two options and additional items can be added on a la carte. Collateral items include but are not limited to: business cards, flyers, menus, price sheets, letterheads, social media launch kits, etc.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”10 Website” tab_id=”1543216752722-58292982-e895″][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”310″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Website Design” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]I will create a beautiful splash page for your website while it is under construction. I will make a mock-up of the homepage design and show you wireframes of the page’s layout. We’ll strategize your sitemap for clarity and a friendly user experience. I’ll add in the images, text, and content that has been provided by you or your copywriter and photographer. (If you need recommendations, I can provide some upon request) By the end of the project, you will have a fully responsive, mobile-friendly website that will inspire and convert your ideal client![/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”11 Launch” tab_id=”1543216752728-bb792eb3-f74d”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”334″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Launch Your project for the world to see” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]I will refine the design to make sure it is fit for launch – your brand deserves attention to detail to ensure it’s beautifully and thoroughly represented. Once any necessary revisions have been made and your final invoice has been paid I will release final files and launch your project for the world to see. It’s time to celebrate and share your new brand and/ or website with the word! Pop the Champagne![/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][vc_tta_section title=”12 Training” tab_id=”1543216752731-e1dd6bfb-90ba”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1/4″][vc_single_image image=”333″ img_size=”200×200″ alignment=”center”][vcex_heading text=”Website Training ” tag=”h4″ text_align=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]If a website is in your package, we will have a live WordPress training via Zoom. You will receive a recording of our training session for you to reference and a personalized Website Guide PDF so you can maintain and update your website on your own.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tta_section][/vc_tta_tour][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1543220512045{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #5a6c73 !important;}”][vc_column width=”2/3″][vcex_heading text=”Ready To Get Started?” tag=”h1″][vcex_heading text=”Are you ready to convert your dream clients, make money doing what you love, and totally crush it in your business?” tag=”h4″ color=”#e7e3e4″][/vc_column][vc_column width=”1/3″][vcex_button url=”https://calendly.com/quillandco-design/30min” size=”medium”]Book Your 30 Minute Consultation[/vcex_button][/vc_column][/vc_row]