Willamette Window Restoration is a woman led business that restores historical windows. During our brand strategy phase we discovered that WWR exists to preserve history and beauty. So we came up with two taglines to reflect this, “Old craft, new beauty” and “restoring historic beauty”. To reference the craftsmanship that goes into this work, we wanted to use hand drawn elements. We used a font that has a nod to history while still feeling modern. And we used colors that reference the materials of the craft.