When approaching brand strategy, the number one question to ask is, “WHY does your brand exist?” It sounds simple, but it can be hard to answer on a deeper level when you sit with it. Your brain might initially think of statements like, “I wanted to make more money” or “I wanted to be my […]

Self-sabotage: we’ve all been there before. Self-sabotage can look like the lies we tell ourselves to avoid taking action in our businesses.  Self-sabotaging energy had the nerve to show up in my first few strategy sessions. I was just about to hop on a brand strategy workshop with my client and my palms were profusely […]

Being an entrepreneur means a lot of trial and error, and believe me… I’ve had my fair share of doing things wrong over the years when it comes to brand strategy. The beautiful thing about entrepreneurship is that those failures turn into learning moments that shape us and help us become the best business owners […]

What is brand strategy? You’ve probably heard the term brand strategy thrown around quite a bit. But everyone seems to have a different definition of what it means and the term is actually miss-used quite often. So before we dive into all the details, first let’s define what brand strategy actually is.  Here’s the definition […]

Welcome to the confusing, incredible, too-on-trend world of “branding”. It’s kind of a sh*t-show at the moment. (Just the phrase brand strategy is overused and misunderstood. Like everyone has a totally different definition of brand strategy and some designers even use it to just mean “hey, I put some thought into your branding.” But frankly, […]