Industry jargon can be confusing, no matter what field you’re in. For us folks in the branding and web design world, some of our terms can look like: brand values, mission statement, value proposition, brand personality, archetypes, messaging, vision statement, attributes, values, competitive analysis… the list goes on and on!  And sure, we as designers […]

“Branding” is a confusing word and gets defined in many different ways. But it can be understood by how you make people feel, what makes you unique, and how you serve your people. Through both language and visuals, all of these are answered and help clients understand what a brand stands for. Branding cannot exist […]

For many years, like most designers, my branding questionnaire was the first step with my clients once they officially booked me. But over time I began to realize that it wasn’t serving my clients or myself in the way I intended it to work. Through frustration and mis-alignment in projects that lead to multiple rounds […]

If you want to book higher-end clients you need to be able to attract higher-paying clients. And to do so, your work should reflect the higher-end product that you deliver AND your personal brand aesthetic should reflect the high-end design experience that you provide. It’s crucial that both pieces of the puzzle are included, otherwise, […]

Whew, this is a hot topic. There are a lot of opinions, thoughts, and insight about how creative entrepreneurs should and shouldn’t be pricing themselves. Oftentimes I see people in Facebook groups asking, “What should I charge for this?” hoping that other creatives will give them guidance on a tricky subject. But here’s the very […]