You’ve done the work, marketed your free digital offer, and hurrah you got someone to opt into it! Now what? Don’t make the mistake of putting tons of time into creating your digital workbook or file and then totally leaving the person hanging. Creating an efficient workflow to connect with this new client after they […]

Creating a smooth and streamlined client experience is essential to running a successful design business. It helps keep you and your client on track with your project. During the early days of Quill & Co, I’d find myself forgetting to email my clients a reminder about our upcoming scheduled call, or having to continually write […]

As a designer, I know that businesses often place a lot of emphasis on their logo when it comes to branding. However, the truth is that the logo is actually the least important part of your brand. Instead, businesses should focus more on their brand colors and fonts for their brand identity. Here’s why: Brand […]

Notion is a powerful tool that I use in my design business and personal life to help me stay organized, plan projects, map out my marketing, and collaborate with my team. It’s an all-in-one platform that can be used for anything from project management to note-taking. Here’s how I use Notion in my design business: […]

You know that feeling when you walk into your favorite coffee shop, and everything just feels…right? The way the baristas greet you by name, the aroma of freshly brewed coffee, and the cozy ambiance makes you want to curl up with your laptop and start working. That’s the power of branding, my friend. Brand guidelines […]

Recently in my business, I’ve been loving VIP days. I’ve found that they’re a great way to get the design elements my client needs to start making progress in their business without a longer time period or a larger investment. VIP days are a really great fit if the client is excited and aligned with […]

I think we all now know how important email marketing is for your business, even us designers. Everyone gets inundated with hundreds of emails every week so it’s important to not only make yours stand out but keep your readers aware that the email they are receiving is coming from you. We use Flodesk at […]

A great source for repeat work for designers is referrals or retainer work. However, it’s not always easy (and honestly sometimes awkward) to know how to stay in touch. Especially without feeling salesy or annoying. One way to keep top of mind is to create a follow-up schedule for past clients. In this post, I’ll […]

Working with a design client can involve many moving parts beyond the actual design work. You need to set a project timeline, assign deadlines to your client, create a list of your own deadlines, provide resources, share files, gather feedback, request copy, and more. This can be stressful for both you and the client. And […]