What is brand strategy? You’ve probably heard the term brand strategy thrown around quite a bit. But everyone seems to have a different definition of what it means and the term is actually miss-used quite often. So before we dive into all the details, first let’s define what brand strategy actually is.  Here’s the definition […]

Welcome to the confusing, incredible, too-on-trend world of “branding”. It’s kind of a sh*t-show at the moment. (Just the phrase brand strategy is overused and misunderstood. Like everyone has a totally different definition of brand strategy and some designers even use it to just mean “hey, I put some thought into your branding.” But frankly, […]

Color palettes, font combinations, knowing what to say, and where to say it. Design can be HARD. I mean, take it from me, as someone who has spent her whole life drawing and practicing design, invested thousands on design education, and worked at a design agency – I still struggle with making standout work. So […]

The other night, like most nights, I hopped into bed with my favorite mug of pipin’ hot mint tea and started reading one of the current books on my nightstand: High Performance Habits by Brendon Burchard. One of his talking points is that high performers have more clarity on who they are and what they […]

When Erin, founder of Kindled and Kindred, came to me to create a Showit website for her I was honored and a little bit intimidated. I don’t normally say yes to doing a web design project without also doing the branding and brand identity. But I admire Erin’s sense of style. Her colors, fonts, and […]