LUMA
Healthy & Wellness Lifestyle
Luma is a health and wellness start-up that focuses on enhancing women's health through movement and red light therapy. The founder's personal experience with chronic illness led her to discover the benefits of low-intensity exercise, infrared sauna, and red light therapy, which she now aims to share with others.
Our Role:
Brand Identity
Collateral Design
We used soft, round shapes in the logo to symbolize the fluidity and grace of the human body, both in motion and at rest.
Since LUMA’s focus is on red light therapy we knew we wanted to incorporate the color red but make it…soothing. A challenge we were up for! The solution: a muted, dark red paired with calming neutrals and blues, striking a balance between vibrancy and tranquility.
