Ascend Together provides full service elopements for couples looking for a hands off, first class experience. Behind Ascend Together is the founder – Dana, she is energetic, fun, and light hearted. Not only is she a fun person to be around but she will handle the planning process for the elopement and capture every little moment throughout the big day.
One of Dana’s main goals with this brand was to reach her ideal clients who are a couple who love the outdoors, live life to its fullest, are adventurous, and knows what they want for their big day.
It was important for the branding to be nostalgic with plenty of personality and color to appeal to couples looking to elope and work closely with Dana throughout the planning process. We used a script font for the wordmark and paired it with a sans serif font that adds an element of femininity to tune in the softer aspects of the branding. We also included in her branding elements a couple of misc. icons of stars to add movement and interest. To add a nostalgic and fun yet refined feeling to the brand we went with colors that reference landscapes like red rock, earth, sky, and water.
Some of Our Favorite Parts of the Branding:
A colorful yet refined color palette that reflects Dana’s personality
Choice of typefaces that add interest and character to the brand as a whole
A stunning logo suite which carries the brand’s goals, values, and personality
Addition of misc. items to add decoration, movement, and interest to the brand