I have always loved taking quizzes. Que my teenage years of furiously filling out quizzes all to find out which Friends character or Spice Girl I was. We as humans are just naturally drawn to wanting more insight into who we are. Okay, but what does all of this have to do with you and your business? Quizzes are a great way to engage with your audience, provide them with an interactive and fun experience, and all while building your email list.
That’s why when I found Interact, I was thrilled at the opportunity to use quizzes as a lead magnet within my business. Through my quiz, I was able to generate leads, drive traffic to my website, and provide valuable content to my audience.
So I immediately started brainstorming quiz ideas. I knew I wanted to provide people with a ton of worth and insight with the quiz but I also wanted to use the quiz to bring in leads. So I decided that I wanted to make a self-guided brand audit quiz. At the end of the quiz, it gives them insight into how polished their brand really is and a few actionable tips to improve their branding.
This has not only been a fabulous tool for me to connect with my website users, grow my email list, but I am also able to collect qualified leads. Based on the result that the quiz taker gets I then send a few emails out to them with additional freebies and resources based on where they are in their branding.
Another great thing about the quiz is I’m able to determine how much the quiz taker is in need of a rebrand. I’m then able to create an email sequence that goes out to them with more tips and insight into branding that talk directly to their needs.
Now to get started! You can either choose to build your quiz from a pre-made template or from scratch. I chose to build mine from scratch but building from a template could potentially save you time. You can pick from a variety of different premade quizzes from topics such as photography, marketing, food & drink, etc.
Next, you pick what type of quiz you want to make. You can choose between
Although my quiz was going to asses the person’s brand I chose to go with a “personality” style quiz because I wanted each of my answers to correspond to one specific result that was tailored to the quiz taker.
This part was probably the hardest and most time-consuming for me. It seems a little backward but I would recommend starting with choosing your results first. Then pick questions and answers that would lead to these results.
Once I had it mapped out on paper, I then went into Interact and added in my question and answeres and mapped the answers to my results.
You can either 1. build your results directly in Interact or 2. you can create a separate page for each result on your website and have the user redirected to the appropriate quiz result page.
Option one is the most straight forward and approachable option but you are limited by design and content. Option two involves more effort and requires adding a small bit of code to your website but you have full control over the layout. I chose to go with option two as I am comfortable with coding and I wanted my answers to be long, well developed, and fit perfectly with my branding.
As you know branding is so so important to me. This is why Interact was the perfect quiz maker for me. It is completely customizable. I love that you can change the colors and fonts to match your branding.
A main goal of mine with my quiz was to capture emails and grow my list on MailChimp. So I integrated it with MailChimp (which Interact has made very easy to do). I added fields for first name and email and added a checkbox to clearly state that I would be sending them emails.
I created a new list in my MailChimp account that was specific to my quiz. I set up merge tags for each quiz result and then created a targeted email campaign for each group. This way I could send relevant and helpful information that was specific to each group of people that completed the quiz.
Now that you have everything set up, it’s time to add it to your website so you can start collecting email addresses.
I chose to showcase mine on my homepage right above my footer. I also added it to the link on my Instagram profile. You can place your quiz as a popup, as an announcement bar at the top of your website, embed it on your homepage, or even promote it in a Facebook ad.
In the future a may choose to make my quiz more prominent by adding it in an announcement bar at the top of my homepage.
I am so excited that I found Interact and fun way to gather leads and build my email list without feeling grimy. There are so many resources out there and tons of unique ideas on building quizzes that fit your audience and needs.
Make sure to check out my Quiz for an example of an Interact Quiz.