When Erin, founder of Kindled and Kindred, came to me to create a Showit website for her I was honored and a little bit intimidated. I don’t normally say yes to doing a web design project without also doing the branding and brand identity. But I admire Erin’s sense of style. Her colors, fonts, and photography are all beautiful. I felt honored that she had chosen me to create an online home for her brand. Doing work for a fellow brand designer was equal parts exciting and nerve-wracking. But ultimately it was exciting to work with someone that thought like me and had a process similar to mine.
Erin’s main goal for her Showit website was for it to work for her. To her, this meant saving her time answering questions to potential clients, more booked clients, and to create a stronger connection with her audience by shedding light on who she is as a person and as a designer.
Key features of her Showit website:
Unexpected interactive elements that create a more delightful user experience and keeps the user engaged and continuously exploring the site
Strategic website flow that leads the user on an intentional user journey that ultimately results to more conversions and sales
Thoughtfully design page layouts that highlight her unique approach to branding through storytelling while balancing her personal story and celebration of being human first, designer second.
What Erin had to say about her new Showit website:
“ Since the launch of my new website, I’ve connected with and booked DREAM clients, have had more quality inquiries than ever, and have been able to streamline my process so I spend more time on actual design work and building relationships with clients and my community and less time in my inbox answering the same questions over and over. It’s been an absolute game changer in up-leveling my business and taking things to the next level…I felt like not only did I walk away with an amazing site, but I also learned so much about what goes into web design, why certain decisions were made, and felt empowered with the tools to be set up for success in the future as my business grows and evolves.”