Email marketing is the best way to get in contact with your clients, potential customers, and fellow designers. Even if you don’t currently have a freebie or online shop ready, start collecting emails now and start directly connecting with your audience.
At Quill & Co we use Flodesk. A popular email marketing tool, to easily create beautiful emails and automate our email campaigns. One of the key features of Flodesk is its opt-in forms. These allow you to collect email addresses from your website visitors and turn them into subscribers.
In this post, we’ll explore the different types of opt-in forms available in Flodesk, where to add them on your website, and how to use them to gather email addresses for both digital products and email marketing campaigns.
Flodesk offers several different types of opt-in forms that you can use to collect email addresses.
Inline forms are opt-in forms that are embedded directly into the content of your website. These can be placed anywhere on a page. Such as in the header, footer, or sidebar. Inline forms are great for capturing the attention of your website visitors without being too intrusive. This is also a great place to gain subscribers without a specific offer or freebie.
Pop-up forms are opt-in forms that appear over the content of your website, usually after a specific action is taken, such as scrolling or clicking a button. They can be very effective at capturing the attention of your website visitors. We use them for a specific opt-in or an offer we want to promote. If you have a workbook, template, or discount code, this is a great way to promote it. It makes it easy to add a picture of the offer and a brief write-up of why they should opt-in to your offer.
Full-screen forms are opt-in form that takes over the entire screen of your website. These are typically used for more important calls to action, such as signing up for a webinar or downloading a free ebook. Full-screen forms can be very effective at driving conversions or as sales pages.
Now that you know about the different types of opt-in forms available in Flodesk, you might be wondering where to add them to your website. Here are some popular places to add opt-in forms:
Your website’s homepage is often the first place that visitors land. Adding an opt-in form to your homepage can be a great way to capture their attention and encourage them to sign up for your email list.
Blog posts are another great place to add opt-in forms. You can use inline forms within your blog post content to encourage readers to sign up for your email list. Or you can use pop-up forms to capture their attention as they’re reading.
Your website’s About page is where visitors go to learn about your brand and your story. Adding an opt-in form to your About page can help you capture the attention of visitors who are already showing interest in learning more about you.
Sales pages are designed specifically to drive conversions, so adding opt-in forms to your landing pages is a must. You can use full-page forms to capture the attention of visitors and encourage them to sign up for your email list.
You don’t have to have something to say to start collecting emails.
Too many designers get hung up on creating and starting an email list because they don’t feel like they have anything to say yet. However, If today you added an inline form to your website, and someone opts into your email list now, before you even offer them something, then you know you have an engaged audience. And an engaged audience is more likely to purchase from you in the future.
And when the time is right, and you are ready to say something or sell something, then you will already know exactly who to talk to.
Opt-in forms can be used for both digital products and email marketing newsletters. Flodesk lets you filter your opt-ins into their own segments. So If you’re selling a digital product, such as an ebook or online course, you can use specific opt-in forms to collect email addresses from interested buyers and then follow up with them via email.
On the other hand, if you’re focused on email marketing to grow your audience around your design services, you can use different opt-in forms to collect email addresses from visitors who are interested in your content or services.
Regardless of what you decide to use email marketing and opt-ins for, it’s time to add one to your website now. Flodesk makes it easy to customize to fit your branding and even gives you easy-to-embed codes to add right to your website. Time to start engaging and growing with your audience today!
A heads-up that this blog post includes affiliate links. All the words are my own and I only recommend products that I use and love.