how to master the 3 essential steps so you can book dreamy clients!
Hi, I'm Marisa, founder of Quill & Co. We work with doers and go-getters ready to do something truly ambitious so that they can stand out and find brand clarity.
Webinars are a great event to boost excitement for an upcoming launch! Whether you’re planning to launch a digital product, like an online course or guide, or a new service you’re offering, hosting a webinar is a smart way to show your authority and smash emails to use for marketing efforts around your launch!
As someone who’s a bit course-obsessed, I’ve been to my fair share of webinars and I’ve also hosted quite a few of my own to promote my course Brand Clarity Academy. From the perspective of both an observer and speaker, I’ve learned a lot about what makes a successful webinar from the sign-up phase to hosting. And just like a regular sales page, there are a few key ingredients you must have for your Webinar page to do well and convert visitors into sign-ups.
Copy matters, especially when you’re trying to clearly share what your webinar is about and hook people to get them to come. For your webinar title, it should catch the reader’s attention, tell them what they should expect to learn, and who the webinar is for. People want to know pretty much immediately what they can expect to get out of the webinar and if the webinar is or isn’t for them.
I understand if you feel some resistance around coming up with the perfect name. Naming things can be hard and there’s a lot of pressure to get it right. A few great ways to start thinking of a good name are:Turn the title into a “How to…” titleListicle ex. “5 Ways to X”Have a time promise in the name “Book $1K in one month”Call out an emotion
But when in doubt keep your title clear, sometimes it’s best to be direct over catchy. If you find yourself unsure, it’s to just call the webinar exactly what it is. Some examples would be “Learn How to Code Your First Website” or “Coding Basics for New Web Designers”.
There are a lot of tech options that you can use to deliver the webinar. I personally love using Demio for it’s simple and easy-to-use platform. You may need to use a program like Zapier, an automation tool that helps connect apps to one another for cross-platform functionalities and workflows to get people into your Flodesk or other tools.
I know some other small business owners who really love Crowdcast for hosting webinars. You can also host your webinar through Zoom. If you do it this way you would want to add an embed form to your email provider and then email the link to the webinar to everyone that has joined for the most seamless user experience.
Not only should your webinar page tell the viewer what they will learn but it should also call out their pain points. Clearly naming and identifying pain points is a great way for folks to see you as someone who has the solution to recurring problems for them. Personally, I like to do this in a “This is for you if..” section on the Webinar Page. A designated section like this is helpful for people to identify themselves and it’s more likely they’ll sign up and weed out people that wouldn’t be the best fit for your webinar.
Don’t forget to add a bio of yourself! You want to be able to connect and resonate with those that will be registering for your webinar. The bio is a smart way to build trust, show off your expertise, and let the view know that they aren’t alone and you once were where they are now too. Oftentimes I put this section closer to the bottom of the sales page, as the first chunks of copy should be more about why the webinar will serve viewers and what they can expect to learn from it.
Need ideas on what to include in your bio?
Hosting a webinar is such a smart way to both prove your authority on a niche and build your email list from the people who join! Make sure you’re getting the most out of it by building an effective webinar sales page that does the heavy lifting for you and easily converts.
If you’re loving these tips about sales pages and web design, be sure to check out all of our recent blog posts on the topic for more advice and insight!