Showit remains such a powerful website builder, and one of the main perks of the platform being the unique ability to have a code-free website and Showit blog backed by the power of WordPress. For those new to Showit as a platform, check out this in-depth article on why I switched my own website to Showit and read why it’s one of my preferred website builders for small business owners.
When building out your Showit blog, it’s important to keep some things in mind to optimize your posts in the best way and take advantage of the perks that WordPress offers users. Depending on your tier of Showit subscription, you can integrate various WordPress plugins, build custom pages, and much more. But even at its most basic level membership, there are still a few “Must-Haves” on everyone’s Checklist when approaching your Showit blog. Let’s dive in:
Content Writing Checklist:
When writing your blog posts refer to this checklist to make sure it’s engaging and optimized!
1. Make sure your content is readable
Make sure your post is divided into short and easy-to-read paragraphs. Make sure there aren’t any large blocks or walls of text.
If it makes sense, add in bullets or numbered lists. This makes it easier for the reader to quickly skim the content
Add in at least one image to break up blocks of text. If you don’t have original brand photos a few of my favorite stock photo websites are Unsplash, Rawpixel, and Pexels.
Make sure to break your text up with relevant headings. Are H1, H2, H3 headings used where applicable? Not only do these help to visually break up your text and is easier on the eyes for your website ready but they also help Google read your post and can help you rank higher in search engines.
2. Is the content easy to understand?
Is the reading level appropriate? This website, The Hemingway Editor, is a great resource to make sure your content passes the test. Writing in a simple and easy-to-understand way isn’t to insult anyone’s intelligence. It helps to make your point in an efficient and effective way. You may be surprised to learn this, but blog posts should be written at an 8th-grade reading level.
Are there any spelling mistakes or grammatical errors?
Are there any sentences or paragraphs that are unclear or unnecessarily wordy? Make sure to download the Yoast SEO plug-in. I love to use this plugin to help detect long sentences.
Making sure there are no grammatical errors is important for search engines and your readers. Beyond spelling and punctuation, reflecting on whether the article truly provides value is so important as this will determine how well it performs.
3. Are you asking your audience to take action?
Make sure your blog post has a clear goal. Is there one primary call to action throughout the blog post? A call to action is a clear “next step” you want readers to take.
Are there any additional links to related content so the reader can explore the topic further? A great example is in this very post above, where we share a past article on why Showit is a great website platform to give the reader more context.
4. Is the content shareable?
Does it evoke an emotional response? Is it insightful? Does it tell a personal story?
Does the content provide value or is it educational to the reader? It doesn’t just regurgitate well-known facts.
For these, you may check off only one or all of them, but having at least one of the above is crucial. This ensures that your content is designed to evoke some sort of a response, and in turn move people to share it among their communities.
Summing It Up
By building your Showit blog, you have the opportunity to present your expertise through insightful content, rank for keywords and show up on Google, and educate your ideal clients — all without the hassle of code in a traditional WordPress site. Don’t miss out on the full benefits of your Showit blog by missing the key details mentioned above and be sure to reference this post if you ever find yourself stuck when working on content.
Looking for more website tips? Check out our latest article all about why you should ditch Linktree and direct traffic to your own website!