Full disclosure, I hate writing about myself. It feels icky and uncomfortable. But it’s so important to effectively communicate to your ideal clients what you do and how you can ease their pain points.
I noticed this was something that my web design clients struggle with so I reached out to Megan, copywriter and content creator of Megan King Services, to share her insider tips on writing a killer about page.
Whether you have an entire “About Me” page to fill or you’re just trying to craft a brief bio, it can be difficult to figure out what to write.
We often struggle to find interesting facts about ourselves. And showcasing all of our accomplishments can feel awkward. But don’t let the daunting task of writing about yourself stop you from marketing and growing your business.
Here are three tips to help you write a good bio page that feels authentic and attracts your ideal clients.
1. Use the perspective of the people you’re trying to reach
While your bio is about you, isn’t for you. It’s actually written for the people you are trying to reach and serve. It is there so others can see how you and your story relates to them. Keep this in mind as you write, and think about how your ideal client will feel as they read it. What kinds of stories will grab their attention and let them know that you are the perfect person for their needs?
Sometimes this involves reframing a few details. Maybe you started your business because you wanted to stay home with your kids. While there is nothing wrong with that scenario, it doesn’t necessarily demonstrate to a potential client that you are passionate about what you provide. You might sound more appealing if you say that you considered your interests and decided to invest in your talents by starting your own business that better fit your family’s needs.
2. Read it out loud to a friend
You want your “About Me” section to give potential clients a feel for your personality. And that means more than just throwing in that you love tacos and chocolate (really, who doesn’t?). Let people get a sense of your style by writing like you actually talk.
Read what you have written out loud to a friend and see how it sounds. Pay attention to your friend’s reaction and notice how reading it made you feel. If it comes across as something you would actually say in a normal conversation then you nailed it! If it really doesn’t sound like you then re-work it until it does.
3. Give yourself permission to change it
You and your business are continuously changing and growing. You may fall in love with a new hobby or your business might offer a new service. This is all part of normal growth and helps keep you interesting and relevant.
Take some of the pressure off by realizing that what you write doesn’t have to be permanent. You can easily update your website and social media profiles at any time as needed. So allow yourself to do the best job you can to get your bio out there. You can always change it later on.
Writing your own “About Me” page doesn’t have to be as difficult as it seems. It can feel like a huge, intimidating task that prevents you from getting started. But try to use the perspective of your ideal client, read it out loud to a friend, and realize that it doesn’t have to be permanent. Follow these three tips and you’re well on your way to publishing a bio that you can be proud of. You’ll have an “About Me” page that resonates with your target market and helps promote you and your business.