What is brand strategy? You’ve probably heard the term brand strategy thrown around quite a bit. But everyone seems to have a different definition of what it means and the term is actually miss-used quite often. So before we dive into all the details, first let’s define what brand strategy actually is.  Here’s the definition […]

Welcome to the confusing, incredible, too-on-trend world of “branding”. It’s kind of a sh*t-show at the moment. (Just the phrase brand strategy is overused and misunderstood. Like everyone has a totally different definition of brand strategy and some designers even use it to just mean “hey, I put some thought into your branding.” But frankly, […]

Should I buy a Showit website template or invest in custom design? I get asked this question all the time either on Instagram or on potential client and calls and I wanted to give you my 100% complete honest and unbiased feedback. There is a need for both Showit website templates and for custom design […]

Switching a font out in your brand fonts can make a huge impact on what your brand communicates to your audience. The typography that you use with your brand and website will create an emotional impact with your audience and you want to make sure it’s creating the kind of emotion and connection that you […]

I’ve noticed that one of the biggest hangups for my clients is writing sales copy for their website. And I totally get it, writing for or about yourself is hard. I am definitely not an authority on this subject, so I am thrilled about today’s guest blog post by Kayla Dean. I’ve admired Kayla’s writing […]