As a designer, I know that businesses often place a lot of emphasis on their logo when it comes to branding. However, the truth is that the logo is actually the least important part of your brand. Instead, businesses should focus more on their brand colors and fonts for their brand identity. Here’s why: Brand […]

You know that feeling when you walk into your favorite coffee shop, and everything just feels…right? The way the baristas greet you by name, the aroma of freshly brewed coffee, and the cozy ambiance makes you want to curl up with your laptop and start working. That’s the power of branding, my friend. Brand guidelines […]

Getting back to the roots of Quill & Co. with highlighting my favorite thing, brand strategy. You’ve probably heard designers talk about brand strategy as you’re scrolling through Instagram or cruising through the internet. And maybe you’ve been wondering if it’s a good fit for you to add it to your services too. So to […]

When I was a child, I took a lot of pride in my ability to skip steps as I bounded down the stairs. I did it because it was faster, it was a challenge, and probably because I wanted to show off a little. Surprisingly, I only tumbled down a few times. Later in school, […]

These days it seems as though the market is so insanely saturated. You spend your time and energy keeping your head above water, trying your best to keep up with all the trends, new marketing strategies, chasing after your audience. If this is you and you need something to help you stand out against the […]

If you’ve been around for a while you know that I’m totally obsessed with brand strategy and talk about it all of the time, and if you are new you can read more about my love for brand strategy here, here, and here. But let’s be real, developing a brand strategy can be a lot […]

If you’re been with Quill & Co. for a while, you know we’re allllll about Brand Strategy and why it can work wonders for small businesses. And if you’re new to these parts of the interwebs, first off, welcome! And second off, you should know that on the blog we chat a lot about brand […]

“Design is thinking made visual.” This short but powerful quote by Saul Bass has always resonated deeply with me. Design is the gateway to share our thoughts and ideas but through shapes and elements instead of solely relying on words. When we think about it that way, it’s pretty powerful. While some ideas are easier […]

Industry jargon can be confusing, no matter what field you’re in. For us folks in the branding and web design world, some of our terms can look like: brand values, mission statement, value proposition, brand personality, archetypes, messaging, vision statement, attributes, values, competitive analysis… the list goes on and on!  And sure, we as designers […]