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Recent Posts

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A sales call can be stressful and overwhelming, especially if you’re not prepared. Creating a sales call template is one way to make the process easier. I use Notion before all of my potential sales calls. It helps to outline the steps you will take during the call, the questions you will ask, and the […]

How I Prep for a Sales Call with Design Clients

Brand Strategy, For Designers, Resources

27

Jun

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As a designer, I know that businesses often place a lot of emphasis on their logo when it comes to branding. However, the truth is that the logo is actually the least important part of your brand. Instead, businesses should focus more on their brand colors and fonts for their brand identity. Here’s why: Brand […]

Your Logo Isn’t Important (and what actually is)

Brand Strategy, Branding

16

May

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You know that feeling when you walk into your favorite coffee shop, and everything just feels…right? The way the baristas greet you by name, the aroma of freshly brewed coffee, and the cozy ambiance makes you want to curl up with your laptop and start working. That’s the power of branding, my friend. Brand guidelines […]

Why You Need Brand Guidelines

Brand Strategy, Branding

02

May

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Getting back to the roots of Quill & Co. with highlighting my favorite thing, brand strategy. You’ve probably heard designers talk about brand strategy as you’re scrolling through Instagram or cruising through the internet. And maybe you’ve been wondering if it’s a good fit for you to add it to your services too. So to […]

Should Designers Be Offering Brand Strategy?

Brand Strategy

16

Nov

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When I was a child, I took a lot of pride in my ability to skip steps as I bounded down the stairs. I did it because it was faster, it was a challenge, and probably because I wanted to show off a little. Surprisingly, I only tumbled down a few times. Later in school, […]

The Difference Between Business, Brand, and Marketing Strategy

Brand Strategy

21

Jul

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These days it seems as though the market is so insanely saturated. You spend your time and energy keeping your head above water, trying your best to keep up with all the trends, new marketing strategies, chasing after your audience. If this is you and you need something to help you stand out against the […]

Avis Case Study

Brand Strategy

10

Jul

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If you’ve been around for a while you know that I’m totally obsessed with brand strategy and talk about it all of the time, and if you are new you can read more about my love for brand strategy here, here, and here. But let’s be real, developing a brand strategy can be a lot […]

Park 21 Design: How I Created a Brand in One Day

Brand Strategy, Branding

11

May

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If you’re been with Quill & Co. for a while, you know we’re allllll about Brand Strategy and why it can work wonders for small businesses. And if you’re new to these parts of the interwebs, first off, welcome! And second off, you should know that on the blog we chat a lot about brand […]

The Ultimate Guide to Brand Strategy

Brand Strategy

10

Feb

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Using brand strategy diagrams in your design services.

“Design is thinking made visual.” This short but powerful quote by Saul Bass has always resonated deeply with me. Design is the gateway to share our thoughts and ideas but through shapes and elements instead of solely relying on words. When we think about it that way, it’s pretty powerful. While some ideas are easier […]

Brand Strategy Diagrams Make Powerful Visual Tools

Brand Strategy

12

Jan