When approaching brand strategy, the number one question to ask is, “WHY does your brand exist?” It sounds simple, but it can be hard to answer on a deeper level when you sit with it. Your brain might initially think of statements like, “I wanted to make more money” or “I wanted to be my […]

Self-sabotage: we’ve all been there before. Self-sabotage can look like the lies we tell ourselves to avoid taking action in our businesses.  Self-sabotaging energy had the nerve to show up in my first few strategy sessions. I was just about to hop on a brand strategy workshop with my client and my palms were profusely […]

Being an entrepreneur means a lot of trial and error, and believe me… I’ve had my fair share of doing things wrong over the years when it comes to brand strategy. The beautiful thing about entrepreneurship is that those failures turn into learning moments that shape us and help us become the best business owners […]