The other night, like most nights, I hopped into bed with my favorite mug of pipin’ hot mint tea and started reading one of the current books on my nightstand: High Performance Habits by Brendon Burchard. One of his talking points is that high performers have more clarity on who they are and what they […]

Three Questions Every High Performing Brand Should Be Able to Answer

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Nothing annoys me more than when someone says, “Ugh, that is such an ugly color.” I truly believe that there are no ugly colors. However, if you mix the wrong colors together you can create an ugly color palette. There is a science to creating the perfect brand color palette to your brand and the […]

Creating the Perfect Brand Color Palette

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How to Pick the perfect Color Palette

Starting up your own business is a lot of hard work and you have to strategically choose where to invest your time and money. That’s why I’m not against DIY branding – it’s great for those just starting out and who are not sure who their ideal client is yet. But there comes a point […]

4 Signs You Have Outgrown Your DIY Branding

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Marisa of Quill & CO.

Branding is so much more than your logo or company name. It’s your complete brand message. It’s how the world perceives you.  When your business doesn’t have branding it struggles to communicate its core values to its potential customers. Often times businesses start with branding and then evolve and grow and lose touch with their […]

4 Signs That Your Business is Ready For A Rebrand

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Signs for a rebrand

For every rebrand project, I create a secret Pinterest board where I ask my client to gather visual inspiration for their brand. This is usually the part of the rebranding process that the client absolutely loves and has a lot of fun with. The main reason that I ask my clients to do this, is […]

How to Create a Pinterest Board for Your Rebrand

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How to create a Pinterest Board