As a designer, I know that businesses often place a lot of emphasis on their logo when it comes to branding. However, the truth is that the logo is actually the least important part of your brand. Instead, businesses should focus more on their brand colors and fonts for their brand identity. Here’s why: Brand […]

You know that feeling when you walk into your favorite coffee shop, and everything just feels…right? The way the baristas greet you by name, the aroma of freshly brewed coffee, and the cozy ambiance makes you want to curl up with your laptop and start working. That’s the power of branding, my friend. Brand guidelines […]

At the beginning of the year I was feeling like my branding wasn’t fitting with my style anymore, I realized the colors I was using looked nice and I liked them, but they weren’t a great representation of me and my ‘vibe’. So I decided to rebrand. I picked colors that I gravitate towards. It’s […]

Okay listen up, here’s why you need to have professional brand photos taken asap! Firstly brand photos are a suite of professional photos that represent you, your brand, and what you do. Having this suite of photos will position you as being professional, organized, and effortlessly on brand in everything your brand puts out. Stock […]

okay, okay – hear me out. It’s not that I don’t value authenticity because I do! In fact, I believe that for a modern brand to succeed they NEED to be authentic. People are craving more transparent brands now more than ever. And we can see through the bullshit. But here’s the thing- authenticity isn’t […]

Seriously though! Purchasing a Showit template could be the best brand decision you ever make for your business. The price you pay for a fully customizable, pre-designed website, with live chat support, AND with no coding necessary is worth every penny. And I’m not just saying that! A professional site that is easy to use […]

If you’ve been around for a while you know that I’m totally obsessed with brand strategy and talk about it all of the time, and if you are new you can read more about my love for brand strategy here, here, and here. But let’s be real, developing a brand strategy can be a lot […]

The other night, like most nights, I hopped into bed with my favorite mug of pipin’ hot mint tea and started reading one of the current books on my nightstand: High Performance Habits by Brendon Burchard. One of his talking points is that high performers have more clarity on who they are and what they […]

Nothing annoys me more than when someone says, “Ugh, that is such an ugly color.” I truly believe that there are no ugly colors. However, if you mix the wrong colors together you can create an ugly color palette. There is a science to creating the perfect brand color palette to your brand and the […]