At the beginning of the year I was feeling like my branding wasn’t fitting with my style anymore, I realized the colors I was using looked nice and I liked them, but they weren’t a great representation of me and my ‘vibe’. So I decided to rebrand. I picked colors that I gravitate towards. It’s […]

Okay listen up, here’s why you need to have professional brand photos taken asap! Firstly brand photos are a suite of professional photos that represent you, your brand, and what you do. Having this suite of photos will position you as being professional, organized, and effortlessly on brand in everything your brand puts out. Stock […]

okay, okay – hear me out. It’s not that I don’t value authenticity because I do! In fact, I believe that for a modern brand to succeed they NEED to be authentic. People are craving more transparent brands now more than ever. And we can see through the bullshit. But here’s the thing- authenticity isn’t […]

Seriously though! Purchasing a Showit template could be the best brand decision you ever make for your business. The price you pay for a fully customizable, pre-designed website, with live chat support, AND with no coding necessary is worth every penny. And I’m not just saying that! A professional site that is easy to use […]

If you’ve been around for a while you know that I’m totally obsessed with brand strategy and talk about it all of the time, and if you are new you can read more about my love for brand strategy here, here, and here. But let’s be real, developing a brand strategy can be a lot […]

The other night, like most nights, I hopped into bed with my favorite mug of pipin’ hot mint tea and started reading one of the current books on my nightstand: High Performance Habits by Brendon Burchard. One of his talking points is that high performers have more clarity on who they are and what they […]

Nothing annoys me more than when someone says, “Ugh, that is such an ugly color.” I truly believe that there are no ugly colors. However, if you mix the wrong colors together you can create an ugly color palette. There is a science to creating the perfect brand color palette to your brand and the […]

Starting up your own business is a lot of hard work and you have to strategically choose where to invest your time and money. That’s why I’m not against DIY branding – it’s great for those just starting out and who are not sure who their ideal client is yet. But there comes a point […]

Branding is so much more than your logo or company name. It’s your complete brand message. It’s how the world perceives you.  When your business doesn’t have branding it struggles to communicate its core values to its potential customers. Often times businesses start with branding and then evolve and grow and lose touch with their […]