Industry jargon can be confusing, no matter what field you’re in. For us folks in the branding and web design world, some of our terms can look like: brand values, mission statement, value proposition, brand personality, archetypes, messaging, vision statement, attributes, values, competitive analysis… the list goes on and on!  And sure, we as designers […]

“Branding” is a confusing word and gets defined in many different ways. But it can be understood by how you make people feel, what makes you unique, and how you serve your people. Through both language and visuals, all of these are answered and help clients understand what a brand stands for. Branding cannot exist […]

For many years, like most designers, my branding questionnaire was the first step with my clients once they officially booked me. But over time I began to realize that it wasn’t serving my clients or myself in the way I intended it to work. Through frustration and mis-alignment in projects that lead to multiple rounds […]

When approaching brand strategy, the number one question to ask is, “WHY does your brand exist?” It sounds simple, but it can be hard to answer on a deeper level when you sit with it. Your brain might initially think of statements like, “I wanted to make more money” or “I wanted to be my […]

Self-sabotage: we’ve all been there before. Self-sabotage can look like the lies we tell ourselves to avoid taking action in our businesses.  Self-sabotaging energy had the nerve to show up in my first few strategy sessions. I was just about to hop on a brand strategy workshop with my client and my palms were profusely […]

Being an entrepreneur means a lot of trial and error, and believe me… I’ve had my fair share of doing things wrong over the years when it comes to brand strategy. The beautiful thing about entrepreneurship is that those failures turn into learning moments that shape us and help us become the best business owners […]