“Design is thinking made visual.” This short but powerful quote by Saul Bass has always resonated deeply with me. Design is the gateway to share our thoughts and ideas but through shapes and elements instead of solely relying on words. When we think about it that way, it’s pretty powerful. While some ideas are easier […]
Industry jargon can be confusing, no matter what field you’re in. For us folks in the branding and web design world, some of our terms can look like: brand values, mission statement, value proposition, brand personality, archetypes, messaging, vision statement, attributes, values, competitive analysis… the list goes on and on! And sure, we as designers […]
“Branding” is a confusing word and gets defined in many different ways. But it can be understood by how you make people feel, what makes you unique, and how you serve your people. Through both language and visuals, all of these are answered and help clients understand what a brand stands for. Branding cannot exist […]
For many years, like most designers, my branding questionnaire was the first step with my clients once they officially booked me. But over time I began to realize that it wasn’t serving my clients or myself in the way I intended it to work. Through frustration and mis-alignment in projects that lead to multiple rounds […]
When approaching brand strategy, the number one question to ask is, “WHY does your brand exist?” It sounds simple, but it can be hard to answer on a deeper level when you sit with it. Your brain might initially think of statements like, “I wanted to make more money” or “I wanted to be my […]
It took me years to realize I wasn't clear on who my brand was, what my values were, or which ideal clients I wanted to notice me. I want to save you that time.
It's a struggle to stand out in a sea of sameness. But I believe, it doesn't have to be that way. I believe that you deserve a brand that speaks to your dream clients, that makes you stand out and has an original feel that captures your story & mission.