Ascend Together Academy is a 12-month coaching program for photographers who want to step into their CEO role, run an aligned business and deliver luxury client experiences at premium rates. Behind Ascend Together Academy is the founder – Dana, she is energetic, fun, and light hearted. She is not only a fun person to be around. But she is bound to have you instantly comfortable in front of or behind the camera.
One of Dana’s main goals with this brand was to reach her ideal client – being other successful women photographers that have gone full time and left their jobs to pursue their business.
It was important for the branding to be nostalgic with plenty of personality and color so that it would appeal to other fun loving photographers that will understand Dana’s personality and are compatible with her. We use a script font for the wordmark and paired it with a san serif font that adds an element of femininity to tune in the softer elements of the branding. We also included in her branding elements a couple of misc. icons of stars to add movement and interest. To add a nostalgic and fun yet refined feeling to the brand we went with colors that reference landscapes like red rock, earth, sky, and water.
Some of Our Favorite Parts of the Branding:
A colorful yet refinedd color palette that reflects Dana’s personality
Choice of typefaces that add interest and character to the brand as a whole
A stunning logo suite which carries the brand’s goals, values, and personality
Addition of misc. items to add decoration, movement, and interest to the brand