You know what I’ve come to realize? It can be so easy for us to focus on getting new website visitors through different marketing tactics like Instagram, Facebook, and Pinterest. But sometimes we don’t need MORE traffic, we just need to optimize for the traffic we are already getting.
Once you know that your website is optimized, then you can focus on getting more traffic to your site and have peace of mind that the increased traffic will actually convert to paying customers!
For months I had known that my website desperately needed a refresh. I had added new offerings and I knew that my current website wasn’t speaking to my current goals.
But I was busy and I was still bringing in sales… so I kept putting it off. Sound familiar?
Here’s a snapshot of my conversion rate for the month before my website refresh:
Here’s a snapshot of just the 10 days after my new website launched (with no sales, special promotions, or ads) This was just from organic traffic.
You can see that the traffic didn’t increase, but my conversion rate went up significantly.
So, you’re probably wondering. How did I do it?
Here’s a few things that I did, that you can steal, to increase your conversion rate today.
When all is said and done, make sure the time and effort you are putting into your website is paying off. As all of us have come to know, time is money, so make sure the time you put into your website isn’t going to waste.
The posts made to Instagram, Facebook, and Pinterest, while yes they are fun and interesting. They are not all for nothing, they bring viewers to your website and if not properly optimized are essentially going to waste.
So before putting in the effort of making these posts ensure that the organic traffic coming in is productive and providing your intended outcome. Take my experience and learn from it so you don’t make the same mistakes as I have.
Want to hear more of my experience that you can learn from to optimize your website? Check out our latest article all about why you should optimize your showit blog.